InDesign // Photoshop // Illustrator // Cinema 4D
5 Colors // e-cigarette branding
An early adopter of the vaping system, 5 Colors e-cigarettes come in a range of fruit flavours; apple, blueberry, grape, peach and strawberry. They contain no smoke, nicotine, tobacco or tar.
With conventional smoking banned in public spaces, the e-cigarettes have the attraction of being legal for indoor use, saving users the trouble of standing in the cold and rain outside pubs, clubs, restaurants and workplaces.
I sketched up concepts around the appeal of the indoor use and the final designs I was assigned to create was press advertising. However due to a shipping delay in the delivery of the final product from China, I mocked a visual representation in Adobe Illustrator.
Above // Packshot in Cinema 4D I've since modelled.
Below // An alternative concept based around unfortunate scenarios that smokers find themselves in when they walk outside for a cigarette.
96 sheet poster and bus stop shelter ads that in the end weren't commissioned.