InDesign  //  Photoshop  //  Illustrator  //  Cinema 4D   

5 Colors  //  e-cigarette branding


An early adopter of the vaping system, 5 Colors e-cigarettes come in a range of fruit flavours; apple, blueberry, grape, peach and strawberry. They contain no smoke, nicotine, tobacco or tar.

With conventional smoking banned in public spaces, the e-cigarettes have the attraction of being legal for indoor use, saving users the trouble of standing in the cold and rain outside pubs, clubs, restaurants and workplaces.


I sketched up concepts around the appeal of the indoor use and the final designs I was assigned to create was press advertising. However due to a shipping delay in the delivery of the final product from China, I mocked a visual representation in Adobe Illustrator.


Above //  Packshot in Cinema 4D I've since modelled. 

Below //  An alternative concept based around unfortunate scenarios that smokers find themselves in when they walk outside for a cigarette.


96 sheet poster and bus stop shelter ads that in the end weren't commissioned.