Froggy Kidz Branding

A branding exercise for a friendly start-up company with a serious message.

The ethos of Froggy Kidz is to help increase awareness of hip dysplasia, a condition in which one or both hip joints are partially or completely dislocated.

Naturally the branding had to have an appeal to children and so creating a character seems a good idea.

Alternative logo concepts

froggy kidz hero image.png