Currently Head Designer for The Health Lottery.
Since my commencement in May 2013, The Health Lottery has grown its total winners from 1.1 million
to 7 million to date, whilst the money raised for charity has increased steadily too, from £39m to £100m+
The Health Lottery’s DNA is all about helping good causes across Great Britain. As part of this cause, charity tea parties are held at prestigious London venues, and branded as such. I create all the signage, invitations and media walls for these events normally with a ten day turnaround time.
Various campaigns promoting the game have featured through ATL marketing including out of home 48 and 96 sheet posters and bus stop signs plus national newspaper adverts bolstered
by point of sale advertising in 40,000 UK supermarkets and independent retailers. It’s my responsibility to design, artwork
and deliver the campaigns on time.
Online assets would often support the print activity, in the
shape of CRM emails, HPTOs, page skins and banners, both
at healthlottery.co.uk and third party websites such as the
Trinity Mirror portfolio.
Daily deadlines are something I have become accustomed to within this role and my previous, and finding time to sit down
and be creative can pose a challenge. However, by managing
my time efficiently to complete regular daily tasks and
shuffling schedules wisely, I can find that all important window
to sit down and visualise ideas for the next campaign or
see what our competitors are working on.
I regularly liaise with all the company divisions; Marketing,
Sales, Operations, right up to the Managing Director and
if I’m passionate about something, I’ll express it.
Key skills Design for retail, staff recruitment/management
Collective skill set in %
A respected and dependable senior member of a four strong team within the design studio at Express Newspapers, a subsidiary of Northern and Shell Media Group. Working within the N&S design hub I got to work on varying projects from designing logos and packaging to mock ups
for sales pitches. Plus, I regularly designed advertorials for inclusion in newspapers; Daily Express and Daily Star (and their weekend counterparts), and celebrity magazines; OK! New! and Star
each to their own house style.
Over time I helped to evolve and streamline the workflow within the studio and assisted junior members with design and technical issues.
Key skills Streamlining, daily deadlines
Four years working directly with the Creative Directors of the agency gave me invaluable insight into how an agency operates. I was brought in as a Creative Artworker working across a varied portfolio of clients which included local recruitment companies and hair salons to global clients like Deloitte,
Grant Thornton, Zolfo Cooper and OC&C Strategy Consultants.
Introduced the agency to InDesign as a replacement to QuarkXpress 8.
Liaised directly with the Head of Bids and Client Care at Grant Thornton to produce a time sensitive 20pp bid proposal, working with their brand assets. With an unexpected gas leak in the office I had
to continue the work at home but with the deadline approaching I delivered the document on time.
Key skills Agency experience, building and managing a brand
Three months into a nine month gap year travelling Australasia, I got in touch with a local business
to business design company based in Perth, who were looking for a temporary designer. I shared
the studio work space with the Art Director who approved my logos and stationery designs and
an 8pp newspaper pull-out for council redevelopment plans.
Key skill Overseas experience
October – December 05
3 month contract
February 04 – July 05
Sole responsible for designing and artworking a 12pp weekly livery title and a 48pp monthly event magazine, working with an editorial team of three, including the editor. During my 18 month spell
I undertook a full redesign of the event magazine including masthead during a working week.
Any downtime I had would be spent collaborating with the Art Director on pitch work, menus
for Michelin Star restaurant Midsummer House or brochures for Grade I listed Gibson Hall.
Key skill Designing and managing magazines
August 02 – February 04
Adding to my publishing experience, I began working for Publishing News. I occasionally assisted
my design colleague with a weekly 16+pp newspaper but first and foremost had my own two magazines (a monthly and a quarterly) to format, layout and retouch. Communicated with the
editor, often remotely.
Key skill How to run multiple magazines
Junior Mac Operator
February 00 – June 02
Working alongside a Senior Designer and Art Editor I quickly gained an understanding of how a small but efficient team can put together a B2B newsstand title and three mail-out magazine. Performed scanning, formatting and retouching plus single page layouts using QuarkXpress I also created Illustrator vectors to support the magazine content.
Key skill Hierarchical page layout techniques, text formatting, importance of libraries, templates and style sheets
2009-2010 BTEC ND Photography // 1997-1999 BTEC ND Graphic Design // 1997-1999 A-level Art & Design
1992-1997 GCSEs Art & Design, English Language, English Literature, Graphics, Maths