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Froggy Kidz  //  Branding

A branding exercise for a friendly start-up company with a serious message.

The ethos of Froggy Kidz is to help increase awareness of hip dysplasia,
a condition in which one or both hip joints are partially or completely dislocated.

Naturally the branding had to have an appeal to children so I created a character for the brand.

Alternative logo concepts

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