InDesign  //  Photoshop  //  Illustrator  //  Cinema 4D   


5 Colors   //  E-Cigarette Branding

White label E-Cigarette product for the UK mail order market


An early adopter of the vaping system, 5 Colors e-cigarettes come in a range of fruit flavours; apple, blueberry, grape, peach and strawberry. They contain no smoke, nicotine, tobacco or tar.

With conventional smoking banned in public spaces, the e-cigarettes have the attraction of being legal for indoor use, saving users the trouble of standing in the cold and rain outside pubs, clubs, restaurants and workplaces.


I sketched concepts around the appeal of indoor use


An alternative concept based around unfortunate scenarios that smokers find themselves in when they walk outside for a cigarette.