InDesign  //  Photoshop  //  Illustrator  //  Cinema 4D   

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5 Colors   //  E-Cigarette Branding

White label E-Cigarette product for the UK mail order market

 

An early adopter of the vaping system, 5 Colors e-cigarettes come in a range of fruit flavours; apple, blueberry, grape, peach and strawberry. They contain no smoke, nicotine, tobacco or tar.

With conventional smoking banned in public spaces, the e-cigarettes have the attraction of being legal for indoor use, saving users the trouble of standing in the cold and rain outside pubs, clubs, restaurants and workplaces.

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I sketched concepts around the strong appeal of indoor use

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An alternative concept was about social talk/discussions that happen inside whilst smokers going who go outside for a cigarette tend to miss out on.

The ads had the supporting taglines “remember when…” and “we’ll I guess there’s always next time”.

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