TOM BRITTON

FREELANCE INTEGRATED DESIGNER

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Call or message me on 07747 076373

\ Creative expertise \

Highly creative and multi-talented Essex based Senior Designer within the FMCG, corporate and gaming sectors in both B2B and B2C markets with extensive experience in various touchpoints across print, digital and video. A strong platform of technical knowledge in Adobe Creative Cloud applications and HTML/CSS know-how. Excellent collaborative and interpersonal skills; a team player with very good written and verbal communication abilities. Passionate and creative designer of campaigns, accustomed to operating
to extremely tight deadlines and deft at working on multiple projects in an agile environment,
with an emphasis on experential design.

skills  

TECHNICAL
PRACTICAL
After Effects
                    |                      
Branding
Animate
                    |                      
Collaboration
Blender
                    |                      
Communication
Cinema 4D
                    |                      
Creativity
HTML/CSS
                    |                      
Discipline
Illustrator
                    |                      
Organisation
InDesign
                    |                      
Proficiency
Photoshop
                    |                      
Versatility

FREELANCE INTEGRATED DESIGNER SEPT 2020 - PRESENT

    BRAND EXPERIENCE
    Aussie Hair, Bailey's, Borders Biscuits, City of London, Coca-Cola, Coppafeel!, Cunard, Disney, Docusign, Doritos, FedEx, Fujitsu, Haleon, Hewlett Packard, Lindt, Loch Lomond Whiskies, Molson Coors, National Geographic, PepsiCo, Pimm's, Prostate Cancer UK, Tia Maria, Vodafone, Whiskas, Whyte & Mackay.

SENIOR MARKETING DESIGNER GAMESYS GROUP
LONDON
SEPT 2019 - SEPT 2020

In a cutting-edge marketing design team I created visuals for onsite interactive promos, thought-provoking print material, responsive landing pages and email banners across 4 main brands: Monopoly, Virgin, Rainbow Riches and Heart. All work managed in Jira, regular daily team stand-ups and meetings with wider teams.

    CORE RESPONSIBILITIES

  • Work to various brand and sub-brand guidelines

  • Liaise with stakeholders regularly

  • Continue to produce pixel perfect top quality designs
    ACHIEVEMENTS

  • Gained good knowledge of 3D design with Blender software

  • Introduced an automated data merge process for creating DMs with InDesign grep expressions

HEAD OF DESIGN
THE HEALTH LOTTERY
LONDON
MAY 2013 - AUG 2019

Successfully managed all Health Lottery ATL print and digital projects from initial ideas through completion, on brand and on time. A dependable and proactive team member, I maintained and improved the visual aesthetics under the instructions from the stakeholders vision for the brand. My output consisted of 60% digital and 40% print from favicons to 96 sheets.

    RESPONSIBILITIES

  • Look/feel of the brand’s presence on/offline with appealing designs

  • Designed print ads for daily national papers with a combined circulation of 2m. Plus grew the 1.3m online subscribers with engaging video/motion graphics

  • Managed Junior Designer

  • Ownership of all design work for holding company, including private work for the Chairman at times

  • Worked quickly and efficiently without compromise to meet daily deadlines

ACHIEVEMENTS

  • Increased page load times by creating svg and HTML5 animated banners

  • Took ownership of UI project for the new website including wireframing the user journey, resulting in an external resource saving of around £5,000

  • Gained positive feedback from UI designs, showing an increase in sessions per user, page views and registrations

  • Delivered interactive artwork for an exclusive event with 400+ guests inc. Simon Cowell. Set up artwork onsite and voluntarily worked the event

  • Challenged proposed deadlines, helping to streamline the studio output

  • Identified the need to strengthen the usability, simplicity and accessibility of our website and regularly suggest new ideas such as ‘refer a friend’

  • Helped boost ticket sales by 11% during an eye catching retail/digital promo with Merlin Entertainments following a stringent sign off process from Merlin

  • Helped increase ticket sales by
    11% during an eye-catching retail promotion with Merlin Entertainments. Boosted by a digital campaign, all designs had stringent sign off process from global Merlin marketing teams

GRAPHIC DESIGNER
NORTHERN & SHELL MEDIA GROUP
LONDON
APR 2010 - MAY 2013

With the company boasting a large portfolio of both newspapers and magazines, I was designing across both advertising platforms using their various house styles, adding my creative flair in order to win pitches for new business, both long and short term deals.

I quickly became a key player within
the Creative Studio, and worked seamlessly with the Business Development Team.

RESPONSIBILITIES

  • Received direct briefs to design
    and deliver national newspaper advertorials, cover wraps and burst throughs with fast turnarounds

  • Participated in regular brainstorming sessions and collaborated with designers and Head of Creative, across a number of projects

  • Regularly undertake competitor audits and take time out to study new skills

  • Ad hoc landing pages/social posts to support marketing content campaigns

  • Designed visually appealing HPTOs, page skins and web banners

  • Supported more junior members within the team

  • Mocked up physical designs to
    obtain customer buy-in

  • Point of sale designs for OK! magazine including a pillow box subscription
    pack, OSA2 promotional posters and polybag covers for sale in WH Smith stores across the UK

ACHIEVEMENTS

  • Regularly provided creative solutions to challenging briefs designing across
    multiple publications including Daily Express, Daily Star and OK! magazine

  • Received recognition from the Managing Director and the OK! sales team for my creative Christmas advert which was published in Campaign magazine

  • Chosen on merit to brand and produce a vector based packaging mock up for an e-cigarette along with print and OOH advertising visuals

  • Produced very successful creative resulting in repeat business from the following brands; Fox's, Warner TV,
    Big Brother, P&O Cruises, Princess Cruises, P&G and Debenhams

GRAPHIC DESIGNER | DOUBLELIX CREATIVE AGENCY | LONDON | AUG 2006 - MAR 2010

    ACHIEVEMENTS

  • Advanced retouching and compositing to create pixel perfect and photo realistic imagery

  • Conceptualised and executed with quality and performance in all areas including logo design, layouts and image searching

  • Created clear and concise corporate brand guidelines and tone of voice document, becoming the brand's guardian

  • Added value by introducing InDesign to the studio and trained the team

  • Gained extremely solid brand design skills working alongside Creative Directors

prior experience \

DESIGNER | MANDURAH GRAPHICS | AUSTRALIA | OCT 2005 - NOV 2005

GRAPHIC DESIGNER | CREATIVE WORKHOUSE | ESSEX | JUN 2004 - JUL 2005

GRAPHIC DESIGNER | PUBLISHING NEWS | LONDON | JUL 2002 - MAY 2004

ARTWORKER | PRIORI MEDIA | LONDON | FEB 2000 - JUN 2002

education

Thurrock college
grays • essex • RM17 6TF

BTEC ND Graphic Design

\

Thurrock college
grays • essex • RM17 6TF

A Level Art & Design

\

THE GRAYS SCHOOL
GRAYS • ESSEX • RM17 5LL

GCSE Grades A - C

Art & Design  |  Graphics  |  Maths  |  English
Literature  |  English Language

qualifications

Adobe Animate CC for Web Designers

LYNDA.COM

\

Zero to Hero Certificate in Cinema 4D

ACADEMY CLASS • CLERKENWELL • LONDON • EC1R 0QJ

\

BTEC ND LEVEL 1 Photography

SOUTH ESSEX COLLEGE • BASILDON • ESSEX • SS16 5NN

about me

Being a premium member of lynda.com helps enhance my design skills and capabilities. Subscribing to Computer Arts and Creative Bloq keeps me updated on the latest design news and trends.
Regular exercise clears my mind and energises me for the week, with the help of a few strongish coffees! I keep a regular blog of design news, ideas and the odd review, read blog.