SC Johnson Pronto  //  key visuals

Objective: Show shoppers in Migros & Carrefour (Turkey) why Pronto Expert care is relevant and why they should pay a premium by showing them that this is more than just a wood cleaner and goes further, taking care and protects wooden floors leaving your home clean and looking it’s best.

As a premium priced product, the benefits to the shopper have to be the expertise element, vs saying Pronto cleans generically.

Pronto’s advantage will come from talking about its expertise and unique cleaning properties, highlight that specialise products need specialist care