Wray & Nephew // Wholesale touchpoints
Tasked with creating assets for a Wray & Nephew wholesale takeover using a neon sign promotion as a hook. The brief was to have a cohesive journey for the customer as they enter the car park and continue throughout the warehouse to the Wray & Nephew wholesale WOW. display.
Turnaround time: 4 days.
Main display: From concept to 3D render - I took inspiration from the Wray & Nephew Overproof Rum banner graphic (right)
Crop of 3D render of the main display, complete with neon signs on the pillars and backwall.
Floor vinyls throughout the store, leading the customers to the main display
