Froggy Kidz  //  Branding

A branding exercise for a friendly start-up company with a serious message.

The ethos of Froggy Kidz is to help increase awareness of hip dysplasia,
a condition in which one or both hip joints are partially or completely dislocated.

Naturally the branding had to have an appeal to children so I created a fun and friendly frog character for the brand with the idea of other characters being introduced further down the line.

Alternative logo concepts