Heart Bingo // 10th Birthday
The brand team requested we ‘turn up the feel good’ on our usual heart promotions on the Heart Bingo website, social channels and direct mail in light of celebrating 10 years of Heart Bingo. They wanted a visual cue to let players know that when they see it, it signifies something special, to spark an emotional connection that makes new and existing players feel valued, encourage their loyalty, and keep them playing.
The design challenge was to create a 3D style composition which Global Radio could use across their site when promoting Heart Bingo, plus a scalable and flexible version to use across the Heart Bingo website, social, email footer and thumbnail.
