National Geographic  //  Vikings

I was tasked with developing key art for a brand new series on National Geographic uncovering the violent history of Vikings, and the truth to their past.

This was a high-priority project for EMEA National Geographic and a high-quality premium series. Reporting to the Lead Designer and Creative Director.

Imagery and assets were sourced and created by me to produced a collection of digital key art concepts, before generating assets for digital, print and tv, plus the supply of guidelines and templates for localisation roll-out.

Objective: Get National Geographic viewers, 45+ males, to tune into Vikings: The Rise and Fall by creating eye-catching key art portraying the untold truths of Vikings. The promo uncovered stories and archaeological discoveries with the help of modern technology, understanding how they adapted and developed over time.

National Geographic inside back cover advert, UK Edition July 2022.

National Geographic magazine cover, Poland Edition October 2022.

30” launch promo of Vikings - The Rise and Fall. Key art features on the end frame.

Above: Brought to life through Clear Channel, Norway. Below: Behind the scenes in creating the DOOH display and carving an authentic looking frame.

Above: National Geographic Poland, www.national-geographic.pl

TV guide EPG takeover